copywriting

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Content Writer vs. Copywriter: What You Need to Know

As an entrepreneur, you’re very likely keeping a close eye on your conversion rates – the higher your conversion rates are, the more profit you’re raking in.  Statistics show that companies that create content see six times higher conversion rates than those that don’t. So,

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Sell The Write Way! The Importance Of Rhetoric In Copywriting

The fact that anything is sellable stems from the fact that anything is advertisable. What is mostly overlooked in the field of entrepreneurship is the pivotal role that writing plays within every business venture. Copywriting involves the construction of text intentionally meant to persuade a