As the digital advertising industry continues to grow, there are now countless ad platforms to choose from. Each platform offers unique features and benefits, making it essential to understand each one before deciding which to use. In this article, we will review the most popular
Investors and shareholders are the lifeboats of a business whenever the business is likely to sink they come into use to save it. You can’t expect to grow a startup business by yourself without the investors and shareholders. Your company will likely go bankrupt without
The fact that anything is sellable stems from the fact that anything is advertisable. What is mostly overlooked in the field of entrepreneurship is the pivotal role that writing plays within every business venture. Copywriting involves the construction of text intentionally meant to persuade a
In a refreshing change of pace, Burger Kings across France and the United Kingdom have started a new campaign to urge consumers to order takeout. However, not from their company. As the pandemic drones on, Burger King advocates people order from independent restaurants instead of
There are tons of things on the internet and on social media that can be triggering for millions of people. From ads on your social feeds to just Aunt Karen posting on Facebook about controversial topics, it can all blend into one another and make
If you were flipping through Lifetime on Sunday, December 13th, you definitely came across a bizarre sight. A Lifetime original movie starring Mario Lopez as American businessman Harland Sanders. A Recipe for Seduction centers on a woman named Jessica who falls for a hot new
I travel the country giving talks, conducting workshops, and implementing strategies for small business. But many have noticed that I don’t look like a typical ad man. They normally tilt their head to one side and try to figure out why I don’t appear to
Renting an RV is an excellent choice and can be an essential asset for your trip. And from a business perspective, RV rental businesses are great ways to earn and invest. However, you’re not the only one who thinks like this. Competition in RV rental
Attention economics is an approach to the management of information that treats human attention as a scarce commodity and applies economic theory to solve various information management problems. According to Matthew Crawford, “Attention is a resource and humans only have so much of it.” 1. What
Artificial Intelligence technology is important because it enables human capabilities – understanding, reasoning, planning and communication, and perception – to be undertaken by computer software increasingly effectively, efficiently, and at low-cost. Simply put, AI is a system that can perform tasks that normally requires human
Our continuous culture depends on a working grid of electricity, telecommunications, and the internet that not only never goes down, but also constantly speeds up. Verizon, AT&T, and T-Mobile have all been promoting their 5G wireless services. Each one believes that their service is the
While Facebook and Google have become essential in easing our daily lives, the monopoly and influence that they hold can be dangerous. For example, the way in which these companies harm local communities is massive. From spreading disinformation to controlling money for advertisements, their affect
The corona pandemic has changed a lot of things, but media consumption has not been left behind as advertisers now have to come up with new ways and methods to reach audiences. Reports by Marketing Dive show that advertising costs have dropped after markets were
Tiktok is an app, originally known as Musical.ly, where teenagers and young adults lip-sync and dance to well-known songs or audio clips. Tiktok can be most easily equated to the app Vine, which was popular from 2013 until it shut down in 2017. There are
With the impending death of traditional television, marketers are at a loss. Because so few people sit and watch live TV nowadays, commercials are no longer as powerful as they once were. However, neither are the streaming services that so cunningly forced TV into the
Pumpkin spice lovers rejoice! Fall is finally here. As everyone flocks to Starbucks to grab their favorite PSLs, one of its competitors is left scratching its head. Luckin Coffee, the Chinese chain that was once predicted to take down the Goliath, is currently shaking due
YouTube is a video sharing website where anyone who creates an account can share their content. Everything from repair tutorials to news videos to animal videos to music videos—you name it—is on there. Currently, 1.58 billion users are creating their own videos or are viewing
I have been using social media on a casual basis since AOL came out in the 1990s. The first message I sent was on AOL chat and soon thereafter, I discovered subsequent sites with forums and even FTP file sharing. Electronic spam was yet to
