When it comes to fashion, we talk about it in different ways. From styling to trends, fashion is an essential piece to our everyday life as we get to decide what to wear, how to wear it, and where to wear it to. Although certain trends come and go, others stay for a while. Depending on the area you live in, it can determine what trends come during certain time periods. So why is Patagonia so popular on Wall Street? Over the last few years, it’s become the staple wardrobe for those in the industry as their vests have been worn all over the market. Even if Patagonia has cracked down on the use of the vest lately, it still is considered a big staple to the entrepreneur look. Here is why Patagonia is so popular on Wall Street.
What is Patagonia?
Patagonia is an American clothing company that sells and markets outdoor clothing. Founded in 1973 by Yvon Chouinard, the brand based in Ventura, California currently has hundreds of stores in 10+ countries across five different continents. Since its opening, the brand itself has made 750 million dollars in revenue, making it a wildly successful brand. As entrepreneurs are contributing to the brand, we wonder why Patagonia is so successful and popular within the Wall Street Market.
Why is Patagonia so popular within Wall Street?
Now that you know about the history of the brand, it’s time to figure out the popularity behind the clothing. For starters, the mission statement is very relevant to entrepreneurs within the market. Their mission statement today in 2021 is stated as “we’re in business to save our home planet.” This statement places an emphasis on the overall impact of goods that the product and the business model have on the world. As the brand has grown within the market of Wall Street, they have shifted their priority from businesses to organizations, the entrepreneur world is still able to benefit from Patagonia and their business.
With the mission statement becoming relevant to entrepreneurs in the stock market, there are other reasons as to why the brand is popular. Second, Patagonia shows off status symbols as it presents an entrepreneur as a financial professional in the Wall Street market. While it isn’t specified as what kind of status symbol the brand shows, it can infer to being shown off a status of ethics and branding rather than showing off their wealth. Because of this, Patagonia can be seen as a company that cares more about the quality and wellbeing of the clothes rather than the expansion and growth of the brand (even though it is also very important to care about that too in a company). Once a status symbol is known, it can be shared around the world and create bigger trends for people who want to look like entrepreneurs.
Patagonia the Midtown Uniform
We also see how Patagonia’s popularity has skyrocketed due to the creation of the “midtown uniform” started by entrepreneurs in the financial services industry. The trend, created by Midtownuniform, an account on Instagram aims to showcase entrepreneurs wearing the so-called uniform to show what the average worker on Wall Street wears. The look itself appeals to the professional class known for the two specific traits of hyper-masculinity within men and piles of income amongst middle-upper class workers. Today, the popularity of the account has grown so much that now entrepreneurs are in on the fun, submitting themselves to the account to get a good laugh or contributing to a growing trend. One thing to know is that this trend isn’t going away anytime soon.
Patagonia is a brand that was and still is able to gain attraction in one of the biggest industries in the U.S. Although the brand has gained a reputation for creating an unofficial uniform within the financial and tech industry, they were still able to create huge profits for the company. While Wall Street fashion trends aren’t necessarily talked about, it’s important to know what trends come and go within the market. So go out and shop at Patagonia today, you just might be contributing to the next big fashion trend.
What do you think of Patagonia being popular on Wall Street? Let us know in the comments below.
This article originally posted on GREY Journal.