We know you’re sick of the hype certain streetwear brands build themselves on. We’re not going to name names, but there’s something supreme about the off-white way brands are treating their fans; it’s almost as pointless and silly as watching a bathing ape.

Respecting fans should always be the number one priority. That’s why GREY is stepping up to the plate. We’ve heard fans’ frustrations with streetwear brands and we’re dropping the hottest new merch to disrupt the streetwear scene. GREY’s new fashion line dares the world to be bold with our unique designs that challenge societal norms. We are designed for the original thinkers who aren’t afraid to stand out from the crowd.

Founders Wear Grey
A group of energetic individuals wearing GREY

Our GREY fashion line is a common ground for everyone who has the desire to think for themselves and break stereotypes. These individuals need a brand that speaks volumes about their personality without them having to say a single word. That means giving them designs that make others think twice about what they see. We’re not just selling a name with our brand. We’re celebrating an idea—an idea that there’s more to life than chasing fads and following hypes.

By launching our own brand of streetwear, we promise fans we’ll never give into fads, to always deliver thought-provoking designs, and continually listen to our fans’ feedback. Instead of relying on hype to build ourselves up, we are building a momentum of change, because advocating world-changing ideas means more to us than dollar signs. We’re challenging the fashion industry, but most importantly, we’re doing it for our fans. We are embarking upon uncharted territory—and all who dare to share the journey are welcome.

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What do you think about our take on streetwear? Let us know down in the comments!