As we reflect on the Fourth of July, it’s important to reflect on many of the areas businesses must improve in next Juneteenth. Juneteenth, short for June 19th, honors the end of slavery in the United States. And on June 17, 2021, it officially became a federal holiday. This day is significant and meaningful, and it celebrates blackness and freedom. Though many similarities between this holiday and the Fourth of July, they are very different. While the Fourth of July celebrates the founding of the nation, Juneteenth celebrates the liberation of a people who were unjustly and brutally treated by the nation.

As a business, showing your support and understanding of this special holiday is important. While many companies celebrated and acknowledged Juneteenth, there is still more that can be done. Here’s how companies can do better next Juneteenth.

Hold Conversations About Race

Profile of Black entrepreneur
Profile of Black entrepreneur
Yes. You see color. And no. It’s not a bad thing. Saying you don’t really means that you don’t see us.

Though it may seem problematic, talking about race is not bad. Establishing a workplace that is open-minded and kind is a great place to start.

We’re all different. We come from different backgrounds. If you can’t have a conversation about race in your workplace…now would be a good time to reevaluate race relations within your business.

Hearing and discussing the issues that one community faces shouldn’t make you uncomfortable. In fact, it should make you more empathetic and understanding. Check your bias.

Discuss the initiatives that your company is taking towards diversity. Let your employees know that there is no barrier to their success within your company. Let them know that their background and experiences matter to you.

Serve The Community

Black entrepreneurs laughing together on street
Black entrepreneurs laughing together on street

There are serval ways to show your support for Juneteenth. In fact, a great way to start would be by serving the community.

Things like scholarships towards the Black youth would promote education and learning. Also, taking time to donate to Black businesses and organizations would be helpful. Along with this, partner with Black businesses and help spread the message and importance of Juneteenth.

Do meaningful things for the Black community. Money is great, but donating your time and effort is even more valuable. Servicing your community is a great way to show your support and bring awareness. It shows that you care (and you should) and that you understand.


Black entrepreneur laughing
Black entrepreneur laughing

Promote Juneteenth and its purpose on your platform and social media. Put up decorations in your offices. Spread its awareness. Educate yourself and others. Understand its importance. Make it personal. Make it meaningful. Show that you care. Celebrate Blackness in all its forms. Be compassionate and be willing to learn. Celebrate!

What are some other steps businesses can take to celebrate Juneteenth? Let us know down in the comments.

This article is originally published on GREY Journal.