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On the wings of the internet, anything you can think of can develop “buzz” overnight. A perfect example of this is the advent of “vabbing” (the use of vaginal secretions as a strategy for attracting a mate). The latest sex-related obsession spawned online, vabbing is making waves.

The widespread dissemination of studies and commentary about pheromones is part of what has provoked vabbing. Pheromones are olfactory attractants. Put simply, when we like the way something smells, we want to eat it, bathe in it, or spray it on ourselves. When we like the smell of someone’s pheromones, we want to mate.

Vaginal secretions contain pheromones, which has caused some to believe that a little dab behind the ears of naturally-generated pheromones will do the job. But not only have doctors warned against vabbing, but there’s also an alternative, rooted in the history of pheromone research.

The Human Pheromone, Since 1986

Scientists have been aware of pheromones in plants and insects since 1959. But the presence of pheromones in humans was first defined by researchers in Philadelphia in 1986. Since first being discovered, knowledge of the role of pheromones in humans has expanded. We now understand that pheromones do — attract potential mates. We move toward the scent of what we like, and not what we don’t.

Because pheromones are olfactory attractants, they emit a scent that is not usually perceived by the physical sense of smell. Rather, the pheromonal scent is normally detected by the subconscious mind processing it into sexual attraction.

The history of pheromone research is brief but revealing. For example, in 1986, we didn’t have access to the level of scientific technology we do now. This factor has caused biological scientists to rethink our understanding of smell in primates and humans. Today, entrepreneurs are formulating new approaches to sexual attraction, drawing on pheromone research and its findings.

Connection-Averse Times

Lydia Dupra’s pheromone-leveraging enterprise provides an answer to connection-averse times. COVID-19, technologically-driven solutions like remote work, online dating, and social media, and the general malaise of a disconnected society, have made mating difficult. Dressing your bed in fine linens is a comforting pleasure but we long for connection within those fine linens. All the sex toys in the world can deliver the physical release we desire but not the intimacy that comes with partnered sex.

Even the most attractive humans in the world may find navigating the murky waters of mating tough in these interesting times. People spend a lot of time and money on making themselves attractive to their target sex interests these days. Enter pheromones. In the hands of Lydia Dupra, founder and owner of Heaux Cosmetics, pheromones become weapons of mass seduction. And in a disconnected world, every little bit helps.

A Growing Market

Dupra’s company is a leader in a growing market for pheromone-based spray and roll-on formulations, fed by online interest. With social opportunities being greatly reduced in recent years, people seeking connections want to make the most of social time. They want an edge in a contracted dating market and producers of wearable pheromone formulations have responded.

A former elite escort and current mentor to sex workers abroad, Dupra applied intense research into the history of pheromone science to arrive at formulations that reduced the toll exacted on sex workers by emotional and physical labor. By emotionally resetting the clients, their jobs were made easier.

But this innovative entrepreneur wasn’t content with limiting her enterprise to one demographic. Heaux Cosmetics reaches out to professionals who desire more fruitful interactions with clients and colleagues, sales executives who want more sales, and everyone who’s looking for connection in a connection-averse time.

The Alchemy of Identifying Market Needs

Even prior to the COVID-19 pandemic, technology had begun to limit the social interactions humans thrive on. Sexual connection stands as one of the most crucial of these interactions.  Dupra’s marketing alchemy is in broadening the original purpose of her research-based product to include everyone seeking connection in an often-alienating world.

While serving her original market, she expanded it, thereby penetrating cohorts that might not understand why her pheromone formulations could ease the challenges of sex work. Awareness is raised as pheromones are bottled to pave the way to connect. Pheromones are, indeed, real. We know more about them every day and as people begin to experience their power, we may yet restore human connectivity to its former settings.