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Leather seats, marble floors, chrome buckles, and pearl necklaces—that was just the beginning of the luxurious Trump Shuttle saga. Back in 1989, Donald J. Trump, graced the covers of Time Magazine with the byline “Young, handsome and ridiculously rich.” He had just acquired Trump Plaza and with his growing casinos in Atlantic City, was looking to further boost his business brand by adding a luxury airline to his empire. But in less than 3 years, Trump Shuttle would be seeing its final descent. Find out how on Episode 38 of The Great Fail.

Sources:

Wikipedia: Trump Shuttle

The rise and fall of Donald Trump’s $365 million airline

What Happened To The Trump Shuttle?

Trump Shuttle: When President Trump Owned an Airline… and Failed

From the Trump Shuttle to Air Force One: A Self-Declared Aviation Expert

The Time Donald Trump Lost $100 Million on a Failed Airline

The Crash of Trump Air

Trump Shuttle: 5 Fast Facts You Need to Know

Donald Trump Lied About Almost Dying In Helicopter Crash, Ex-Employee Says

3 Trump Casino Executives Killed

Special Guest
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Henry Harteveldt

Travel Industry Analyst | Board Member | Investor

Henry Harteveldt – arguably “the voice of the travel industry” – is one of the world’s most well-known, respected, and sought-after travel industry analysts and advisors.

Henry has been a travel industry analyst for more than 14 years, focusing extensively on the airline, lodging/hospitality and cruise sectors. He has published more than 125 reports on a variety of topics, including traveler behavior, loyalty marketing, eCommerce, mobile, product merchandising/retailing, and distribution.

Prior to starting Atmosphere Research, Henry spent nearly 12 years leading the global travel industry research and consulting practice at Forrester Research, Inc.. Before joining Forrester, Henry spent more than 15 years in marketing, planning, and distribution at companies such as Continental Airlines, Fairmont Hotels Management Company, and GetThere.

Henry’s honest, independent, and candid assessments have made him a globally recognized “go to” resource for journalists and bloggers who cover the travel industry – a key reason why, in May 2014, Skift was named Henry one of the travel industry’s 30 most influential “movers and shakers.” Henry regularly appears on broadcast media, including Bloomberg, CNN, and CNBC. Top-tier print media, such as The Wall Street Journal, Financial Times, Associated Press, The New York Times, USA Today, Travel Weekly and Tnooz, also seek out Henry’s perspective for their articles.

About The Great Fail Podcast

What makes greatness fail? How do some of the most successful brands, companies, ideas fall flat on their face? Welcome to The Great Fail, a podcast that examines and explores case studies of the most famous and infamous cases. Here we share stories that will irk you, shock you, and have you picking your jaw up from the floor. This isn’t your typical classroom lecture hall–the stories are delivered in a whodunit murder mystery because some of these incredible, and oftentimes avoidable, mistakes are truly a crime!

Craving another mystery? Visit The Great Fail podcast website here.

This article originally published on GREY Journal.