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Nike is one of the largest shoe companies out there. From helping Olympic runners keep their feet intact to being one of the trendiest fashion statements of this generation – talking to you Air Force 1 lovers – Nike has been around for decades on end, providing their customers with the best shoe known to man. Now, Nike and MSCHF are going head-to-head over something Lil Nas X likes to call the “Satan Shoe.”
Recently, Lil Nas X released the “Satan Shoe,” partnering up with MSCHF, an American art collective, that has the Nike logo front and center. The Satan Shoe is a customized version of the Nike Air Max 97s with actual human blood in the sole. And even though it got a lot of sales, Nike saw it and decided that they needed to file a lawsuit. With MSCHF selling customized versions of Nike shoes, it was only expected that Nike would take matters into their own hands. In an attempt to stop the fulfillment of orders, Nike created a temporary restraining order against MSCHF.
Nike wants to make sure that their followers and fans know that they had no idea that this collaboration between MSCHF and Lil Nas X was even happening. They found out about the shoe when the rest of the world found out. And the saddest part is that Nike fans thought that they had something to do with this. So, in a way, Nike is trying to make up for the tarnishing that this shoe could have made on their brand.
The Satan Shoe isn’t the first Nike shoe that MSCHF had customized and sold. In 2019, the “Jesus Shoe” was on sale with Holy Water in the sole of the shoe to give it some flare. In the lawsuit, Nike notes that the Jesus Shoe shouldn’t have been made, but that isn’t the current issue at hand… the Satan Shoes are.
As of right now, it isn’t known if the two parties are going to take this issue to court. But if they do, it will be one of the biggest stories of the year.
What are your thoughts on Lil Nas X and MSCHF’s collaboration? Let us know in the comment section below!
This article is originally published on GREY Journal.