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YouTube is introducing a new feature that allows creators to add dubbing to their new and existing videos, enabling them to connect with a global audience. This move takes inspiration from the popularity of the Korean-language Netflix series “Squid Game,” which used subtitles and dubbing to achieve global success.
With YouTube’s new feature, creators will be able to support multi-language audio tracks. The technology to support this feature was developed in-house by YouTube, but creators must work with third-party dubbing providers to create their audio tracks.
By partnering with these providers, creators can select which additional languages they want to support. Once uploaded, viewers will be able to select a different audio track from the same menu where they can currently adjust subtitles or audio quality.
Not only does this feature benefit creators, but it also helps YouTube expand the reach of videos on its platform. By catering to a broader audience, YouTube can drive more traffic to its platform, ultimately increasing revenue for both the company and its creators.
In summary, YouTube is making it easier for creators to connect with a global audience by introducing a new multi-language audio feature. This technology was developed in-house, but creators must partner with third-party dubbing providers to create their audio tracks. Ultimately, this move will help YouTube expand its reach and increase revenue for both the company and its creators.
During early tests with a small group of creators, YouTube’s multi-language audio feature was used across more than 3,500 videos in over 40 languages. As of last month, over 15% of the dubbed videos’ watch time came from viewers watching the videos in a different language from the original recording. In January alone, viewers watched over 2 million hours of dubbed videos daily on the platform.
Initially, this feature will only be supported on YouTube’s long-form content. However, the company has already begun testing it on Shorts. Today’s launch will give thousands more creators access to this new functionality.
The option to adjust a video’s audio track will be rolled out globally to all of YouTube, available across desktop, mobile, tablets, and TVs. This feature not only benefits creators, but it also helps YouTube to expand its reach and increase engagement on its platform. With this technology, creators can connect with a broader audience and break down language barriers, allowing for greater accessibility and inclusivity.
One of the early test group creators for YouTube’s multi-language audio feature was Mr. Beast, who has 130 million global subscribers. He dubbed his 11 most popular videos in 11 languages to bring in more international viewers. In an interview, he explained how the feature was beneficial, as it is easier to upload multi-language audio tracks than to manage several separate foreign-language channels.
Eligible creators gaining access to this feature will be notified with an invitation to participate. They’ll be able to use the new option in Creator Studio. YouTube hasn’t disclosed how they’re determining eligible creators or how many would be invited in this initial expansion, only stating that it’s in the thousands. The company is working towards making this option available to more creators but hasn’t specified when that would be.
With the ability to add dubbing to their videos, creators can break down language barriers and expand their reach to a broader international audience. This feature not only benefits creators, but it also helps YouTube to increase engagement and expand its reach. By allowing viewers to pick a different audio track, YouTube is making it easier for fans to enjoy their favorite videos in their native language, creating a more inclusive and accessible platform.
What is your opinion on Mr. Beast’s multi-language dubbing feature now available on YouTube? Share your opinion in the comment section below.