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Meta, formerly known as Facebook, has announced the launch of Meta Verified, a subscription service that allows users to add the coveted blue check mark to their Instagram and Facebook accounts. Meta Verified was first introduced in Australia and New Zealand last month and is now rolling out in the United States.

The Meta Verified service will come at a cost to users, with a monthly fee of $11.99 on the web and $14.99 on mobile. In return, users will receive a badge that confirms their account has been verified, proactive impersonation protection to prevent others from pretending to be them, and direct access to customer support.

To sign up for the subscription service, users can join the waitlist online starting today. However, there are some requirements that need to be met before being approved for Meta Verified. Firstly, users must be at least 18 years old. Secondly, they must complete the verification process, which involves providing a government-issued photo ID to confirm their identity. Finally, two-factor authentication is also required for added security.

Once approved for Meta Verified, subscribers will have some limitations on their account. They won’t be able to change their profile name, photo, username, or date of birth unless they are willing to complete the verification process again. This ensures that their verified status remains accurate and up-to-date.

In announcing the launch of Meta Verified, Meta CEO Mark Zuckerberg stated, “You can get a badge, proactive impersonation protection and direct access to customer support.” This service is designed to provide added security and peace of mind to users who want to ensure their accounts are verified and protected.

Meta has launched a new subscription service called Meta Verified, which includes stickers for Facebook and Instagram Stories, Facebook Reels, and 100 monthly Stars to support other creators. According to TechCrunch, Meta said it received positive feedback during the initial test in Australia and New Zealand, but some subscribers found the offering confusing. Meta plans to further explore the offering before expanding it beyond these two countries. Meta Verified in Australia and New Zealand provides increased visibility and reach in search, comments, and recommendations.

The new Meta Verified offering is similar to Elon Musk’s strategy. Twitter introduced paid verification for $8 per month through its revamped Blue subscription service after the Tesla CEO acquired the social network last fall. However, unlike Twitter, Facebook and Instagram users who are already verified will not have to pay for their verification. Musk has promised to eliminate legacy verification badges, but hasn’t done so yet. Previously, only public figures like politicians, actors, musicians, athletes, and journalists were eligible for blue checkmarks on social media. Musk opposes this notion, arguing that everyone should be eligible for blue checkmarks.

Meta, formerly known as Facebook, has been offering most of its services for free since its inception, but it seems that this is no longer the case. Along with Twitter, other companies like Snap have introduced subscription services, converting millions of users into paid customers.

If you want to join Meta Verified, you can access it through Instagram or Facebook by going to your account settings and clicking “Accounts Center.” If the service is available for your account, you will see “Meta Verified available” under your name and profile picture. After that, choose your preferred payment method for your monthly plan and complete the verification process.

What do you think about Meta’s decision to introduce a paid verification service for Instagram and Facebook users in the United States? Share you opinion in the comments below.