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There are times when a cab or rideshare is both quick and efficient, and times when they’re a bit more meandering. The same is true for some businesses and expansion plans. Lyft Media is the latest addition to its media division, which will sell advertising to its massive customer base beginning this month.
Lyft Media will make more money by selling advertisements to its customers. Last year, there were roughly seventeen million active riders on a quarterly basis, which is down twenty percent from pre-vaccine levels.
In comparison, the three top morning news shows in the United States had a combined audience of just over half a million viewers in the first quarter of this year, according to Ad Week, so there may be some money to be made here.

Lyft has been working on this for some time. About two years ago, Lyft acquired Halo Cars, Inc. Halo makes digital advertisements that appear on vehicles driven in real time. Lyft Media provides adverts on in-car tablets and at Lyft bike stations for big brands in addition to the lift skins programme, which offers customers a code to distribute.
We can have a wide range of possibilities, but they are limited in scope. For example, Vita Coco’s Lyft cars were transformed into coconut images on the map.
We can do a lot of things with Halo Signage, but it’s only available in New York City, Los Angeles, and Washington DC. Tablet advertising is only available in Los Angeles, and bike station advertising possibilities are available in just four cities. Lyft already has a head start in this market.

Uber Technologies is seeking to increase its revenue by venturing into the advertising market. Last year, it generated over $140 million in revenue, and the company expects to generate over $1 billion in two years. In addition to car top advertisements, tablets, and in-app advertising, Uber offers in-app advertising on its Uber eats and Postmates apps. In addition to the sheer size of the company, there are many venues that Lyft does not provide.
The Wall Street Journal reports that Uber plans to expand its ad sales team in the near future, in addition to Bloomberg’s second measure. Because of the boom in advertising, the real winners might come as a surprise. The drivers receive a portion of the revenue in addition to their normal wages.

It’s unknown how much more Lyft drivers would earn under the proposed changes, but according to Penny Hoard and Ad. Week, Uber’s programme would pay drivers an extra hundred dollars each week they drove more than twenty hours. As ridesharing firms struggled to find enough drivers, the incentive could make a big difference. Advertising, in particular, might be a sensible and lucrative method to boost earnings at one of the rideshare firms, which are striving to increase profits.

What do you think of that Lyft advertising expansion? Let us know down in the comments.