Warner Bros. Discovery is tweaking the prices for its Max streaming service. If you’re a fan of binge-watching without interruptions, you’ll want to know about this.

Just in time for the much-anticipated second season of the ‘Game of Thrones’ prequel, “House of the Dragon,” Max is increasing its ad-free package prices. This move follows the show’s record-breaking first season, which drew nearly 10 million viewers – a new high for HBO.

What’s Changing with Max?

Max offers three subscription tiers:

  • Ad-supported
  • Ad-free
  • Ultimate ad-free

The ultimate package allows more devices and downloads, something the other two plans don’t offer. Here’s the lowdown on the new prices:

  • Ad-free monthly: Up $1 to $16.99
  • Ad-free yearly: Up $20 to $169.99
  • Ultimate monthly: Up $1 to $20.99
  • Ultimate yearly: Up $10 to $209.99

The ad-supported version stays at $9.99 monthly or $99.99 yearly. New subscribers will see these prices immediately, while current subscribers will notice the hike from their next billing cycle, likely after July 4th.

What’s the Strategy Here?

This price increase comes on the heels of Warner Bros. Discovery teaming up with Disney to bundle their streaming services – Disney+, Max, and Hulu. Although we don’t have the bundle pricing yet, it’s expected to be a deal designed to attract budget-conscious viewers.

Looking at the Bigger Picture

Warner Bros. Discovery didn’t meet financial expectations in the first quarter, even though they gained two million new streaming subscribers. CEO David Zaslav believes that offering bundled services at a lower price will help retain customers.

This is the second time Max has upped its ad-free prices since launching. Last year, they bumped it from $14.99 to $15.99, using the extra funds to improve content and user experience.

What About the Competition?

Max isn’t the only one hiking prices. NBCUniversal’s Peacock is raising prices by $2 for both its ad-supported and ad-free plans ahead of the Olympics. Netflix also shook things up by replacing its basic ad-free plan with a cheaper ad-supported option and pricier ad-free alternatives in the US and UK.

So, what’s your take? Are these price hikes a deal-breaker, or are you sticking with your favorite streaming services? Let us know!