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Last week, Bumble CEO Whitney Wolfe Herd made headlines for becoming one of the world’s rare female billionaires. With her massive stake in Bumble, she joins the likes of MacKenzie Scott, who has also been making waves for the generous donations she has made to several HBCU colleges and charities. Female entrepreneurs are becoming more powerful and we hope to see even more women leadership in the future. With that, here is everything Whitney Wolfe Herd has accomplished at 31. www.instagram.com
Help Us Project
Whitney Wolfe Herd grew up in Salt Lake City and attended Southern Methodist University in Texas. As she was majoring in international studies, she launched her first business called the Help Us Project. This was a line of organic bamboo tote bags that were sold in response to the BP oil spill in the Gulf of Mexico in 2010. Proceeds from each sale benefitted the Ocean Futures Society and gained the attention of celebrities like Denise Richards and Kate Bosworth.
Merely months after the success of the Help Us Project, Wolfe Herd teamed up with design partner Aufdenkamp to launch Tender Heart. The mission behind this clothing line was to raise awareness on fair trades and human trafficking. Their first line introduced tie-dye clothing made in Nepal because the country was overshadowed by China’s massive trading influence. Tender Heart was picked up by two major retailers in Los Angeles, Kitson and Intermix.
In 2012, Wolfe Herd cofounded Tinder alongside Rad and Chris Gulczynski. She was responsible for coming up with the name for the app and implementing the image of flames. Wolfe Herd also sparked interest for the app on college campuses as head of Tinder’s marketing team.
In April 2014, Wolfe Herd left Tinder to launch her own dating app, Bumble. It used the same swiping method as Tinder, but the option to interact ultimately rested on women’s shoulders. If a woman did not respond to a potential match within 24 hours, the opportunity was lost. According to Wolfe Herd, she was inspired by the concept of Sadie Hawkins dances where women are supposed to ask men on a date, rather than the other way around. The idea was to encourage women to feel confident about taking action. The concept worked and, within Bumble’s second year, the app reached half a million users.
Successful Women in Tech
The same year Bumble launched, Wolfe Herd began receiving multiple accolades for her work in the tech industry, including:
- 2014 Business Insider’s 30 Most Important Women Under 30
- 2016 Elle’s Women in Tech
- 2017& 2018 Forbes‘ 30 Under 30
- 2017 TechCrunch 42 Women in Tech
In 2021, Wolfe Herd took Bumble public, becoming the world’s youngest female billionaire. Her stake in the company is estimated at $1.5B. “Hopefully this will not be a rare headline,” Wolfe Herd told Bloomberg Television when speaking about the women-led management team. “Hopefully this will be the norm. It’s the right thing to do, it’s a priority for us and it should be a priority for everyone else.”
What do you think of Whitney Wolfe Herd’s outstanding accomplishments? Let us know down in the comments.
This article originally published on GREY Journal.