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Images can bring a website to life, but it’s important to remember that they’re not all free to use. It’s easy to fall into the trap of swiping an image from the internet and slapping it onto your site, but that could land you in some hot water with copyright laws. So, before you risk getting hit with a hefty lawsuit, it’s essential to learn how to properly credit the original creators of images found on the internet. Don’t worry, it’s not rocket science – we’ve got you covered with some tips on how to give credit where credit is due, along with an example of how to do it right.
1. Determine the source of the image

Determine the source of the image: Before using an image found on the internet, it’s important to determine the original source of the image. This will help you to find the copyright owner and ensure that you have the appropriate permissions to use the image.
2. Check the licensing agreement
If the image is licensed under a Creative Commons license or other licensing agreement, make sure to read the terms and conditions carefully. Follow the specific requirements for attribution, which may include providing a link back to the original source, using a specific attribution format, or including other information about the license.
3. Credit the creator

When using an image found on the internet, make sure to credit the creator of the image. This could be the name of the photographer, illustrator, or graphic designer who created the image.
4. Use a caption or alt text
When including an image on your website, make sure to use a caption or alt text to describe the image. This helps to provide context and makes the content more accessible to readers who use screen readers or other assistive technologies.
5. Include the title of the image
Along with the name of the creator, it’s important to include the title of the image. This helps to provide additional context for the image and makes it easier for readers to understand its purpose.
6. Provide a source for the image
In addition to the name of the creator and the title of the image, it’s important to provide a source for the image. This could be a website, a stock photo website, or the name of the publication where the image was originally published
7. Follow fair use guidelines

In some cases, it may be possible to use an image found on the internet under fair use guidelines. This typically requires that the image is used for a specific purpose, such as criticism, commentary, or news reporting. Make sure to consult with a legal professional to ensure that your use of the image falls under fair use guidelines.
Here’s an example of how to properly credit an image

Suppose you found an image of a beautiful sunset on Unsplash, a free stock photo website, and you want to use it on your website. Here’s how you could properly credit the image:
- Determine the source of the image: The image is from Unsplash, a free stock photo website.
- Check the licensing agreement: The image is licensed under the Unsplash license, which allows for free use and modification of the image for commercial or non-commercial purposes without attribution.
- Credit the creator: The name of the photographer is Jane Smith.
- Use a caption or alt text: Use a caption or alt text to describe the image. For example, “Photo of a stunning sunset over the beach by Jane Smith.”
- Include the title of the image: The title of the image is “Sunset over the beach.”
- Provide a source for the image: Provide the source of the image, which is Unsplash. For example, “Photo by Jane Smith on Unsplash.”
Putting it all together, here’s an example of how you could properly credit the image:
“Photo of a stunning sunset over the beach by Jane Smith. Title: Sunset over the beach. Photo by Jane Smith on Unsplash.”
By properly crediting images on your website, you can ensure that you’re using them legally and ethically, while also showing respect for the original creators. However, it’s important to remember that the laws surrounding image attribution can be complex, and the guidelines provided in this article are not intended to offer any legal advice. It’s always a good idea to consult with a legal professional to ensure that you’re using images in compliance with copyright laws and licensing agreements. With that said, by following the tips and example provided in this article, you’ll be well on your way to properly crediting images found on the internet for your website.