Artist Joshua Rogers saw a void in the art world and instead of sitting back, the abstract painter took action and worked with a development team to create an app that is revolutionizing the way we buy and sell artwork. With the ARTSEE app, it’s now possible to see just how a piece of art will look in its intended space before purchase. As an independent artist, Rogers saw this as an integral tool that could really benefit the marketplace.

“I saw a need for art buyers to be able to visualize how a piece of art might look in their home. At the very highest end, for very wealthy collectors, a gallery might deliver and install a painting just so they can see how it will look in their home. But this is very time consuming and costly. With ARTSEE, we make this possible for everybody in just a few seconds.”

Joshua Rogers
Woman guiding man on step ladder where to hang painting
Woman guiding man on step ladder where to hang painting

What is the ARTSEE App?

The app is very simple to use. “It has everything you need and nothing you don’t need,” says Rogers. Users of the app can view works of art from galleries and independent artists and preview it in its intended space with the exact dimensions. ARTSEE takes the guessing out of art purchases. Galleries can partner with the app so that users of the app can link photos of their wall space to the art offerings at individual galleries. With this new era of social distancing, ARTSEE brings the art out of the gallery space and into your fingertips with the click of the screen.

Who can best benefit from the app?

“Anyone involved in the buying or selling of art can benefit from our App,” says Rogers. For galleries, it is a great way to make their art offerings easily available to and manageable for potential buyers. For art buyers, ARTSEE makes it easy to keep track of art they are interested in buying, and to see how it will look in their homes, offices or any venue they plan to hang the art in. A user that Rogers and his developers did not anticipate is the independent artist, who is not yet represented by a gallery and may be handling their sales independently. “A good portion of our app downloads are from this group,” the artist notes. These artists use ARTSEE to sell their pieces to collectors.

Obviously creating a new app in the already established and influential world of art does not come without its own set of challenges. “We found that in dealing with traditional galleries that the industry is an intrinsically conservative industry and that the legacy galleries are often resistant to using new technology, even when it’s obvious it will help them,” Rogers said.

That doesn’t mean that he isn’t confident in the success of ARTSEE. “We started quite early on. Our app was launched five years ago. We are one of the pioneers that brought technology into the art space.”

Learn more about how ARTSEE can benefit you as an artist or gallery here.

What do you think of the ARTSEE app? Let us know down in the comments.

This article originally published on GREY Journal.