Steven Bartlett is the host of The Diary of a CEO and the founder of the creator holding company steven.com. Steven Bartlett’s personal net worth is not established by the sources reviewed here, and this page does not estimate it. This page sets out what has been publicly reported, and who reported it.
steven.com announced in October 2025 that it had closed an eight-figure funding round at a $425 million valuation. That is a company valuation, not a statement of his wealth. MoneyWeek has published its own discussion of estimates of his net worth, which we did not verify and do not repeat.
Corrected: October 2026 (unsupported figures removed; dated valuation, ownership and revenue distinctions added; not a full re-verification)
What has steven.com reported about its valuation?
Company announcement, October 27, 2025: The company said on October 27, 2025 that steven.com closed an eight-figure investment round at a $425 million valuation, led by Slow Ventures and Apeiron Investment Group, and that Bartlett held majority ownership of more than 90% as of that announcement. This is the company’s own announcement. A company valuation is not a founder’s personal wealth, and the announcement does not say what his stake is worth.
The announcement describes the company as incorporating the divisions FlightStory, FlightCast and FlightFund, and says the round is believed to be Europe’s biggest creator holding company fundraising round. That characterization is the company’s own.
How do valuation, ownership, revenue and personal wealth differ?
- Company valuation (dated October 27, 2025): the steven.com announcement gave a $425 million valuation for the company in an eight-figure round. It is a private-round price for the company, not for Bartlett personally.
- Ownership (as stated October 27, 2025): the same announcement said Bartlett maintains majority ownership of more than 90% in steven.com. That is the company’s statement as of that date, not a confirmed current figure. This page does not multiply it by the valuation, because a private-round valuation and a reported ownership share do not by themselves show what a stake is worth to him, or whether it has been sold, borrowed against or carries rights or debts. Those details are not established by the sources reviewed here.
- Revenue (Forbes, April 2025): Bartlett told Forbes that The Diary of a CEO franchise generated $20 million in revenue in 2024. Revenue is what the business took in. It is not profit, salary or personal assets.
- Personal wealth: not established by the sources reviewed here.
What has been reported about The Diary of a CEO?
Forbes, April 2025: Bartlett told Forbes in April 2025 that The Diary of a CEO franchise generated $20 million in revenue in 2024 from brand partnerships, speaking engagements and products. That is a self-reported revenue figure for the franchise, not his earnings or his net worth.
Forbes included Bartlett on its 2026 Top Creators list, published June 23, 2026. We have not reproduced earnings figures from that list because the page we reviewed does not state a figure for him.
Social Chain
Forbes reported that Bartlett’s earlier company Social Chain merged with Lumaland in 2019 to form a public company valued at $200 million. UK Tech News covered the 2023 sale of the Social Chain agency. What he received from selling shares is not specified in the sources reviewed.
Related reading
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About the financial figures on this page
This page includes reported figures, not estimates of personal wealth. They are not audited statements of personal wealth. Income, contract values and company valuations are not the same as net worth. We have not verified the individuals’ assets, liabilities or ownership details, so their current net worth is not established here. Earlier unsourced figures and projections were removed.
