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A streetwear ambassador is someone who a company chooses to act as the face of a brand. They are considered the “task-maker” among their communities, and rely on pre-existing networks and relationships to market the brand. These tactics include sharing posts on social media, networking with other companies and maintaining engagement with the brand. Additionally, a streetwear brand ambassador will represent his/her company at various events.

The brand ambassador might perform product demonstrations, story take-overs or host giveaways of certain products. Brand ambassadors should be very enthusiastic about what they’re promoting and have high-traction social media accounts. He/she must be familiar with the brand being presented. Brand ambassadors play a crucial role in the evolution of a company and the public perception to rise to a certain group of people.

A Brand Ambassador’s Education And Skill Level

The typical education level required for a brand ambassador is a high school diploma. Some job postings will ask for an associate or bachelor’s degree as well. Occasionally, brands hire young adults who are already in school pursuing a degree. Experience is often more important than the level of education an applicant has.

With some social media or ambassador experience, or even just an extensive familiarity with a brand, an applicant is more likely to be hired. An ambassador should have a naturally friendly and charismatic personality, a strong social media following, and a flexible schedule.

What Are The Benefits of Being a Streetwear Brand Ambassador?

The benefits of being a streetwear brand ambassador come at many. You can learn marketing and sales, meet and network with more people, and build business communication and experience. 

  1. Familiarize Yourself With Marketing And Sales Basics: When people hear the word “streetwear,” this usually isn’t the first thing that comes to mind. When you become a brand ambassador you gain in-depth knowledge about what marketing is and how it can be used to sell products. This will serve as a major tool in the long run.
  1. Meet And Network With More People: People are essential to a brand ambassador. Be friendly and talk about ideas that can possibly be used to create your own business in the future.
  1. Earn Money: Of course, everyone likes this part. As a streetwear ambassador, you can earn up to $470 a week. Companies are willing to pay you larger sums just to attract more people to the business.
  1. Build Business Communication and Experience: As a streetwear ambassador, open communication can produce a lot of expertise. With this expertise comes better ideas to use to make your own business or product. 
  1. Gain A Following On Social Media: Being a streetwear ambassador means people know your name – and your Instagram handle! As you start to gain the following people will take a liking to you and the brands you support. Being a brand ambassador puts you in the empowering position of becoming the face of a brand you care about.

Once you complete all the steps and have gained some authority among your friends and following, you can sign up at brand ambassador platforms that connect brands with potential ambassadors. One such is Crew Fire. Once you sign up, you can request to become an ambassador of a chosen brand. Such software makes it pretty easy and successful for both parties.

Come And Join Us!

GREY is always looking for enthusiastic and creative individuals to expand their team. If you are interested in becoming a brand ambassador for GREY, follow us on @discoverGREYstyle and fill out the form here!

This article originally published on GREY Journal.