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Fiverr is likely one of the best freelancing platforms available right now for both buyers and sellers. It prioritizes businesses seeking freelancers, of course, but it is also an easy-to-use site with plenty of free resources for its freelancers.

So, if you have not started using Fiverr to help grow your business, 2023 is your year, because this platform is only going to get better.

What Is Fiverr, really?

The company was founded in 2010 by Micha Kaufman and Shai Wininger, based in Tel-Aviv, Israel, and it now has Fiverr offices all over the world, so it truly is a global platform that serves freelancers and businesses across the planet.

Fiverr takes its name from the original concept of having all tasks begin at a cost of $5.

The platform offers services, referred to as “gigs,” that range from short-term tasks like proofreading or social media content to long-term, milestone jobs like virtual assistant work or social media management.

The most common gigs sold on the site are:

Social Media Marketing


Web Design


Log Design

But you can literally commission anything on Fiverr. Seriously, it is worth taking a look at the services offered. You’ll be surprised and possibly delighted to find services you might not have thought to outsource.

Misconceptions about Fiverr

Fiverr has come a long way since its founding over a decade ago, and it has evolved with the times.

One of the most common misconceptions includes the idea that all gigs must start at $5. While this was certainly true in the beginning, it is no longer the case. Many sellers on Fiverr, especially those who have built a solid reputation, begin their pricing much higher and do quite well as freelancers on the site.

Another misconception is that the freelancers on Fiverr are all from foreign countries with low costs of living where English is not the primary language. While it is true that some of the freelancers on Fiverr are based in India and China, the US is still the country that uses Fiverr the most, both on the buyer side and the seller side, so you can feel confident that your dollars are going to US workers, and if you do find yourself connecting with a freelancer from another country, you can feel good about supporting up and coming economies.

Pros of Fiverr

Again, as a seller, there are many pros of Fiverr, the biggest of which is its tendency to lean in favor of its sellers. Sellers will almost always get the benefit of the doubt in a dispute, so you can take heart in the fact that you are highly unlikely to lose money to a scammer.

Another pro is that you have millions of freelancers to choose from with competitive pricing that will fit your budget.

Benefits of Outsourcing

Finally, why should you outsource to Fiverr?

Why should you not just do it all yourself? You’re a business owner, after all, running a successful business. You must be able to show the world that you can do it all, and manage it all, right?


You are actually at your best when you are rested and relaxed, full of energy and ideas for growing and evolving your business.

The most successful business owners understand the power of outsourcing busy work or areas of your business where you are not an expert, like logo design, copywriting, web design, and social media marketing.

You have a business to run. Pay the experts to help you showcase and sell your products and services.

And Fiverr is just the place to find those experts.

Top 10 Ways to Use Fiverr to 10X Your Business in 2023

Now, in order to find the best freelancers to work with your business, follow these ten tips.

1. Have a Strategy

Go into Fiverr with a clear strategy. This means sitting down with yourself, your partner, and maybe your whole team, and deciding where you can outsource tasks. Establish your goals and which tasks fall under those goals. Then, figure out what you must do yourself, what you will offload, what your long-term and short-term budgets are, and what metrics you want to meet toward your goals.

2. Aim to Complete Tasks on a Timeline

Fiverr is great for accomplishing tasks. Once you have a strategy, you can create a to-do list of tasks that you can then begin finding sellers on Fiverr to accomplish for you.

Have a clear timeline and give yourself time to find your seller and for them to get the task done on a reasonable schedule.

3. Communicate Effectively

One of the biggest problems buyers have with sellers is a lack of communication. Fiverr helps avoid that problem by having sellers create order forms for their buyers. Provide an abundance of information to your seller so they can get it right the first time.

Be sure to do the following:

  • Fill out the order form completely
  • Provide resources, links to similar content you want, ideas, examples, etc.
  • Encourage questions

4. Delegate Effectively

Many entrepreneurs struggle with delegation. It’s the nature of hustle culture. But the reality is that you will be an even better entrepreneur when you learn to delegate. Don’t micromanage your seller. Provide the information they need as noted above, and then let them do their job.

5. Avoid Outsourcing Urgent Tasks

Don’t put rush orders on Fiverr unless you are already working with a seller consistently and can communicate with them effectively, you trust their quick response time, and you feel confident in their ability to deliver.

Otherwise, you’re setting yourself up for disappointment.

6. Avoid Outsourcing Tasks Personal to You

If you can’t delegate it, don’t try.

If you have a task, or a series of tasks, that you feel must have your personal touch, your voice, and contains information you feel emotionally connected to, don’t try to outsource it to someone else.

You will end up upset and frustrated that your vision is not coming to life.

7. Read Ratings and Reviews

Like with anything, read the ratings and reviews of sellers you are interested in. Most freelancers work hard to get positive reviews from their clients, so if you come across a seller with negative reviews, even if their prices are low, trust the reviews.

8. Audition Multiple Sellers

When you’re first starting out, be prepared to try out several different freelancers to see which one vibes best with you.

It will feel a little chaotic at first, but this trial period is worth it to find your freelancer and establish a longer-term relationship.

9. Choose a Single Seller to Work with

And yes, once you find your preferred freelancer or freelancer, stick with them. The more jobs they do for you, the better they get to understand what you are looking for, the better they understand your business, the better they will perform for you, and the better your business will do.

Building a relationship with content creators for your business may be the single most powerful action you can take on Fiverr.

10. Be Wary of Overpromising Gigs

Last but not least, be mindful of the old adage: you get what you pay for, if it seems too good to be true, it probably is, and a bird in the hand is worth two in the bush.

Some freelancers will promise you the world for really cheap, but those freelancers often cannot deliver, usually get burned out quickly and let you down, or end up resenting you for taking them up on the offer and, again, letting you down.

Be prepared to pay quality freelancers fair prices for quality work, and Fiverr will help you 10X your business in no time.

In the end, Fiverr is an excellent platform for both buyers and sellers willing to put in the work to connect and build relationships, to be realistic about expectations, and to communicate effectively. Like most things, it is what you make of it.