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Whether you’ve been running a business for a while or you’ve just made the jump to become one of the 5.6 million businesses in the UK, you might be wondering about how to deliver a successful rebrand.
Luckily, we can help. If you’re thinking about bringing your brand to life with a new-and-improved branding strategy, read on to discover how to make your rebrand a success.
Do you need a rebrand?
Firstly, before you dive right in and rebrand, think about whether you need a rebrand. Rebrands take considerable time, effort, and resources. So it’s best to be sure before you go ahead. Especially with 3 in 4 small businesses struggling to cope financially as it is.
Here are some things telltale signs you might need a rebrand.
1. Your current brand is tired or outdated
As much as it can be frustrating, brands must constantly keep up their image or risk looking outdated.
Branding is far more than logos and colors. But the first thing your customers see is your visual branding. A strong visual brand helps you stand out in a saturated market and subconsciously communicate your brand to customers.
Even if your brand isn’t from the noughties, if your competitors have strong branding, you might want to consider a rebrand to keep your business looking and feeling fresh.
2. You want to reposition your brand
All companies evolve as time goes on. If you’ve decided to reposition your business, you might want to consider a rebrand.
If you’ve recently found a new ‘why’, that should be communicated. If your current branding strategy doesn’t do that, you might want to rethink it.
3. Reputation management
Have you been on the receiving end of bad press? Whether you’ve historically had poor leaders, a terrible employee reputation, or swathes of unhappy customers, your brand might have become infamous!
One way you can try and wipe the slate clean is by undergoing a rebrand.
Businesses have to digitalize if they want to stay ahead. If your current brand’s website is lacking or shows no signs of digitalization, it’s a good sign that you might want to move things on in the branding department.
What are some things you need to consider when looking into a rebrand?
1. Your strategy
To have a successful rebrand, it’s important to consider your mission, vision, and values. Successful branding should let your mission and values shine. So, it’s important not to miss this step when rebranding.
For example, you might think you need a new website, but often tweaks to your existing one can be just as effective. You only find this out with thorough research!
2. Think about the ‘why‘
To be successful, you need to think about why you want to rebrand. Is it because your target audience is shifting? Is your product changing? Or is your company evolving beyond its original brand presence?
Understanding why you’re rebranding is essential if you’re going to be successful.
You wouldn’t launch a new product without conducting market research – or at least we hope you wouldn’t! The same goes for branding. If you’re rebranding, make sure to do plenty of research into your competition, market, and audience to make sure your brand hits the mark.
To make sure everyone in the company is on the page, it’s important to communicate with employees so they know what’s happening.
If you’re considering a rebrand, the good news is that by doing your research, you’re well on your way to reinventing your company successfully.
However, it’s not as easy as it looks! Yet if you spend the time considering your ‘why’ and take your time without rushing, you’re sure to make your rebrand a success.