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Are you toying with the idea of becoming a freelance graphic designer? Freelance work is on the rise and it is easy to see why when you consider the freedom and flexibility it can provide and graphic design is a good option that allows you to turn a hobby into a lucrative career. It can be daunting to make the switch to freelance work, so here are a few tips that should help.
First, you need to spend some time developing a plan as this is not something that you should jump into without consideration. You need to consider the niche that you want to fit into, conduct thorough market research, calculate your startup costs and figure out how you will support yourself in the early stages when you may not have much money coming in (many use a savings fund or continue to work part-time while they build).
If you want to be a professional graphics designer, you need to use industry-leading equipment. You will want a high-quality laptop, graphics tablet, digital camera and firewire cables that enable the easy transfer of pictures and videos as well as CAD software packages just as a few of the key items.
Branding is key in any industry that can be competitive. You want to differentiate yourself from the competition, design an eye-catching logo that will appeal to your target market and establish competitive prices for your services. With a strong brand identity, you should be able to stand out from the crowd and appeal to your target market.
Marketing is key and you will want to start as early as possible so that you can build up a following for your new freelance business. You want to have a high-quality website that contains an online portfolio of your work, which will be key in securing clients. You should also be active on social media and share your work online to attract new followers and clients. Friends and family can also be helpful in the early stages, so you will want to distribute business cards and ask people to refer you to anyone that requires the services of a graphic designer.
Many are making the leap to freelance work and there are many benefits to this, but it can also be a risk and you need to be well-prepared for the transition. Graphic design is an area with the potential for high levels of success, but it is important to know the best ways to build your business for future success.