Crowdfunding has become an increasingly popular way for startups to raise capital, allowing them to bypass traditional sources of funding such as venture capital firms. According to a report by ResearchAndMarkets, the global crowdfunding market is expected to grow from $13.9 billion in 2021 to $28.8 billion by 2026, driven by the increasing popularity of rewards-based and equity-based crowdfunding. Here are some key strategies for successfully crowdfunding for a startup:

1. Choose the right platform

There are a variety of crowdfunding platforms available, each with their own strengths and weaknesses. According to a report by CrowdExpert, Kickstarter and Indiegogo are the most popular rewards-based crowdfunding platforms, while SeedInvest and Republic are the most popular equity-based crowdfunding platforms. Researching different platforms and their track records can help you find the best fit for your startup.

2. Build a strong online presence

Crowdfunding is largely conducted online, so it’s important to have a strong online presence to attract potential investors. This includes having a well-designed website and social media accounts, as well as a compelling pitch video that explains your startup’s vision and goals. According to a report by Kickstarter, campaigns with a video have a success rate of 50%, compared to 30% for campaigns without a video.

3. Offer attractive rewards or equity

Investors are more likely to contribute if they feel they are getting something in return. For rewards-based crowdfunding, this means offering creative and enticing rewards that are relevant to your startup. According to a report by Kickstarter, the most popular reward tier is $25, and campaigns that offer physical goods have a higher success rate than those that offer digital goods. For equity-based crowdfunding, it means offering a fair valuation and a clear plan for how the funds will be used to grow the company.

4. Leverage your network

One of the benefits of crowdfunding is that it allows startups to tap into their existing networks to raise funds. According to a report by Crowdfund Capital Advisors, the average number of investors in an equity-based crowdfunding campaign is 141, with a median investment of $1,000. Using social media and other online tools to spread the word about your campaign can help attract a wider audience and increase your chances of success

5. Be transparent and communicative

Crowdfunding investors are often more involved in the growth of the company than traditional investors, so it’s important to keep them informed about the company’s progress and any challenges it may face. Regular updates and communication can help build trust and loyalty among investors, which can be critical for long-term success. According to a report by Kickstarter, campaigns that send at least one update have a success rate of 22%, compared to 13% for campaigns that do not send any updates.


Overall, crowdfunding can be a powerful tool for startups looking to raise capital, but it requires careful planning and execution. By choosing the right platform, building a strong online presence, offering attractive rewards or equity, leveraging your network, and communicating effectively with investors, you can increase your chances of success and position your startup for long-term growth.