UGLY TALK: HOW BREAKOUT ECOMMERCE BRANDS SELL OUT DURING BFCM
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Black Friday and Cyber Monday get harder every year because every brand is fighting for the same customer at the same time.
By the time November hits, inboxes are flooded. Ads are more expensive. Discount codes start looking the same. A founder can spend months getting ready and still watch the needle barely move when the sale goes live.
That is the part nobody likes to admit. The holiday season does not reward brands that work the hardest. It rewards the brands that position early for the win, fix the issue before it shows up, and know exactly where revenue is likely to leak.
For this Ugly Talk, we are collaborating with Jay Wright, one of the world’s top ecommerce mentors and coaches for ecommerce founders, to deliver a workshop built for this exact pressure point.
The entire workshop is about tactics, practical tips, and moves you can start applying the same day. Bring the messy questions. The offer that is not converting. The funnel that feels stuck. The BFCM plan you are not sure about yet.
Similar workshops can cost founders thousands of dollars. We are making this one free for ecommerce brand founders in the Ugly Talk room.
The pitch
Why you should be in this room.
- Learn the strategies and tactics breakout ecommerce brands are using before the holiday rush hits.
- Understand the potholes founders overlook, whether they are early-stage or already seasoned.
- Learn the latest trends and methods that can increase conversion.
- Get direct answers about your own brand, especially where conversion is getting stuck.
- Leave with a proven holiday sales plan you can actually implement.
Audience
Who's getting in.
- Only ecommerce brand founders.
If you are building a brand, you are welcome, from concept to growth stage.
Speakers
Featured speakers.
Jay Wright
Ecommerce Equation Jay Wright is an ecommerce growth expert and mentor to a community of over 4000 ecommerce business founders. Jay’s mission in life is to give established ecommerce business owners a clear and compelling path to scale, and to provide the tools, knowledge and resources to make that path a reality;without being reliant on a third party.
Topics
What's on the table.
- What winning brands fix before BFCM, from offer structure to the customer path.
- Why decent holiday plans still miss, and where revenue usually leaks.
- How founders should think about bundles, urgency, timing, funnels, and buyer behavior.
- What conversion mistakes show up every holiday season, especially when traffic gets expensive.
- What smaller brands should stop copying from bigger brands, and what to do instead.
Partners
Who's backing this.
Ecommerce Equation
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Adelphi University
Adelphi is one of the top universities in New York and provides students with a uniquely personalized approach to learning. We’re dedicated to transforming students’ lives through world-class academics, a focus on student success, and a warm and inclusive community.
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Fractional Head of Content for eComm brands & thought-leaders
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