We'll cover how HubSpot uses the 'Pirate Metrics' and marketing analytics to optimize their marketing for growth

About this Event

Join Emily Lin from HubSpot for Startups for a masterclass on growth marketing. In this workshop, Emily will cover how HubSpot uses the 'Pirate Metrics' and marketing analytics to optimize their marketing for growth.

About the speaker: Emily is a financier turned startup enthusiast who has previously worked in public and private capital markets before venturing into the startup world. Leveraging her background on venture investments and extensive experience working with startups, she now leads partnerships at HubSpot for Startups and advises startups on growth and fundraising best practices.

Attendees will receive a calendar invite with Zoom dial-in instructions after registering for the event (if you RSVP less than 3 hours before the event, you will receive instructions 30 minutes prior to the event). Effective immediately through at least June 1, Startup School workshops will be conducted virtually as part of a larger NYU effort to not bring large groups of guests and members of the NYU community together in a single venue.

Please note that current students & faculty will be required to show NYU ID. Alumni and the general public may purchase tickets to specific Startup School events when available.

The NYU Entrepreneurial Institute provides reasonable accommodations to people with disabilities. Requests for accommodations for events and services should be submitted at least two weeks before the date of the accommodation need. Please email carol.ourivio@nyu.edu for assistance.

Startup School is a workshop series, led by industry experts, designed to teach you in-demand startup skills and expose you to essential entrepreneurship topics. Learn more about the series here.