Presented by Creative Women's Co. & Betsy Bash Building a brand is a very personal exercise. The founder or owners must truly evaluate why they are in business, who they serve, and how they want to show up in the world. Are you a solopreneur trying to build a brand bigger than yourself? Are you confused on how to separate your identity from the brand? Are you trying to build your own community for your brand? Join us for a panel discussion with three women who have conquered this difficult task and learn not only how they did it, but how to navigate the roadblocks they encountered and advice on what they would have done differently should they have to start over. Our panel of speakers will cover topics like:

• How to build a brand when you are the only member of the business
• How to define your brand's voice
• How to build your brand audience and community
• When do bring your voice into the brand and when to keep it separate
• How to decide how your brand feels about current news topics or world events
• What you need to do to keep your brand relevant and fresh

We hope that you'll join us for this lively discussion on why branding is so crucial to your business and how to avoid the pitfalls that you might not see coming. Whether you just started your business or you've been in business for years, we are confident that you will enjoy the evening!

MODERATOR Lauren Ramsey, Chief Engagement Officer, Betsy Bash Lauren Ramsey is a Social Story Teller. Throughout her life, she has lived in five countries and visited thirty countries across four continents. At a young age, she not only knew how to adapt to new environments, cultures and ways of life, but she did not see it as anything other than normal. Throughout her life and career, this unique skillset has complimented her analytical mind and helped her to adapt to new teams, understand problems from a different point of view and find new ways to tackle and solve any problem. PANELISTS

• Ari Krzyzek, Co-Founder & Chief Creative Officer, Chykalophia | Founder, Creative Women's Co.

Co-founder, creative director and chief designer of Chykalophia (read: see-ka-lo-fia), Ari Krzyzek helps women-led tech and tech-enabled companies establishing strong brand pillars, implement powerful branding strategies to provide distinctive designs for maximum impact, as well as providing the best online experiences for their business to thrive. Additionally, she founded and hosts Creative Women’s Co., serving as design consultant, mentor and professional peer in support of fellow female entrepreneurs.

• Jill Heise, Managing Partner, BluLyne Marketing

Jill Heise is a senior marketing executive, strategic events strategist, and an accomplished civic leader. As founder and managing partner of BluLyne Marketing, Jill is focused on helping clients leverage marketing through brand development and consistency, thoughtful communications, and strategic events resulting in long-term client relationships and positive ROI. She serves on the Indiana University Kelley School of Business family leadership council, Indiana University Eskenazi School of Art, Architecture + Design dean's advisory council, Friends of Lakeview executive committee, Chicago Cares advisory board, B.I.G. Baseball Academy advisory board and SSA 27 low-line task force, bringing energy and commitment to the philanthropic community.

• Jessica Zweig, Founder & CEO, SimplyBe

Jessica is an international award-winning entrepreneur and was named a “Personal Branding Expert” by Forbes and a Top Digital Marketer To Watch by INC. In 2018 and 2019, she was honored with the Gold and Silver Stevie® Award for “Female Entrepreneur of the Year." Jessica facilitates sold-out workshops and masterminds around the world, and speaks on the power of personal branding to corporations including Blackstone, Nike, Heineken, EQ Office, Mars, Mindvalley, and Bank of America, among others. Her work has been featured in Business Insider, MarketWatch, The Washington Post and Thrive Global. Jessica will publish her book: "Be. - A No B.S. Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself" in January 2021 with Sounds True Publishing, a Macmillan imprint.

• Allie LeFevere, Co-Founder & Managing Director, Obedient

Allie LeFevere is the co-founder of Obedient, a humor branding agency—the first of its kind—that turns businesses into unstoppable, unorthodox, unforgettable brands. Rooted in the power of fun and the potency of humor, they launch brands and campaigns that hook consumers in...and keep them coming back for more. And yeah, friends, they do it all: strategy, messaging, and design—online, offline, crossing the line, you name it. At the end of the day, every evil genius on their team lives to prove that you don’t need to prey on the fears of your consumers to make the kill. Instead? Excite them to death. RIP, your sad sales and long live fun. ;)

This event is a collaboration between Creative Women's Co. and Betsy Bash Creative Women's Co. is a community project by Chykalophia, a digital brand consultancy that help establish brand pillars that elevate the confidence and success of our fellow visionaries through a balance of strategic discovery, eye-catching design and modern digital solutions, all fueled by our collaborative, passionate, resource-packed community About Creative Women's Co.: Creative Women’s Co. is a series of intimate gatherings for creative women entrepreneurs to connect with each other on a personal level, learn together and spark collaborations. Our mission is to create an inspiring and collaborative community for women entrepreneurs. We host monthly events that range from brunch mini-workshop, cocktails & conversations, speed mentoring, retreat, virtual talks, and panel events. Special events like speed mentoring and panel events are hosted annually. Our monthly events are each limited to 10-12 women (total including the host/co-host) in order to create an intimate environment, so it’s less like meeting up with random professionals but more like seeing friends. About Betsy Bash: We believe in the power of creating and connecting communities, online and off via social media, PR and events. About evolveHer: EvolveHer is a beautiful 5,000 square foot loft located in Chicago's River North neighborhood. Our creative work & event space was designed to inspire creativity and foster collaboration amongst women. We create personalized connections and experiences to advance women in their career and life.