There is no question that Instagram has proven to be a viable platform for businesses. In fact, many consumers have admitted that they have viewed a company's Instagram before going to an actual website.

Leveraging Instagram has become a necessity for many small business owners, yet knowing how to use the platform for the best results has presented some challenges for those who may not be as social media savvy as other. During this presentation, we will cover:

• Guidelines on how your Instagram should look and the narrative it should project
• How to increase followers and engagement in a way that brings results to your business
• How your Instagram presence ties into your public relations strategies

Presented and Moderated By: Vanessa Abron of Agency Abron

Guest Speaker: Elena Soboleva

Event Timeline:

6:00 pm Arrival, registration and networking

6:30 pm Welcome address and speaker introductions

6:40 pm Presentation by Elena Soboleva

7:00 pm Fireside chat with Elena Soboleva and Shari Williams

7:20 pm Q&A

7:45 pm Closing remarks

8:00 pm Event concludes

About Elena Soboleva:

"From cold Siberia, raised on the farm, to social media coach and a wellness influencer.

Elena Soboleva is a Chicago-based social media marketing specialist, influencer and entrepreneur.

Elena moved to the USA 8 years ago with one bag, $500 and an American Dream.

For a few years struggling in another country, learning English and barely making any money Elena was able not only to survive, but she used her struggle to build a strong character and personality.

It took her a few years to feel apart and get confidence in herself.

That confidence helped her to step on stage to compete in bodybuilding shows and begin her career in fitness and personal training.

She began to build an online personal brand that grew to over 150k loyal followers.

As a wellness influencer, Elena had a chance to work with many brands from all over the world. She worked with brands like the Banana Republic, Superfresh and Quest Nutrition, Puma, Akira.

It helped her to understand the strategies behind developing a successful online brand and high-quality content that drives sales and bring awareness.

Now Elena is a social media coach who helps passionate entrepreneurs to build an online business.

She is the founder of ESocial Club, digital marketing and branding agency for small businesses, based in Chicago."