About Founder Fundamentals

Interested in building your entrepreneurial skills to launch your startup?

YSpace, York University’s innovation hub, is partnering with the Markham Small Business Centre (MSBC) to host an 11-week educational program called Founders Fundamentals.

Whether you are a professional services company, brick and mortar or technology startup, the program aims to equip you with the essential skills and knowledge needed to succeed. Spanning across topics such as social media marketing, to how to write a business plan, to legal basics and more, this program provides a wide range of learning. In addition, the program connects you with local resources for potential next steps as you progress in your entrepreneurial ventures.

Individuals who attend at least 9 out of the 11 workshops will receive an Innovation York Certificate of Completion, illustratiting their dedication to learning about the essentials of launching a successful business.

About the Workshop

In this workshop, you’ll learn about what growth marketing is (and how it’s different than traditional marketing or growth hacking), what growth marketers do, how to build a growth marketing strategy, and the operational frameworks/tools that make growth marketing more effective.

We’ll also look at how growth impacts activation, retention, and revenue, as well as look at the precursors needed in your startup to deploy growth marketing as a function.

About the Presenter

Erin Blaskie

Erin is a fractional CMO and marketing advisor, to startups and scale-ups, with nearly 20 years of experience.

Erin launched her company in 2004 and spent nearly 15 years working with scale-ups in Silicon Valley and growing the personal brands of best-selling authors, speakers, and actors. Erin also spent some time working in a B2B SaaS accelerator before joining startup, Fellow, as their first head of marketing hire.

Today, Erin is back to her fractional CMO roots, working with high-growth companies, as well as teaching the next wave of digital marketing professionals.

*Zoom link will be accessible in your Order Confirmation page emailed to you after registration (click on "Go to Online Event").