B. Zachary Bennett
B. Zachary Bennett is the author of “Married to Marketing, a Relationship Guide to Business” available on Amazon.com and his own bzacharybennett.com. He is also a frequent keynote speaker and marketing personality within the business communications industry with a 25+ year career working in marketing agencies to help build some of the largest brands in the country. He currently owns Reformation Productions, a full-service marketing agency in Atlanta, GA that is focused on helping grow small and regional sized businesses through the use of his own Straight Line Marketing Process™ and a marketing-centric business consulting practice where he offers one-on-one and corporate consultation in addition to interim and outsourced CMO services. You can find his video podcast, Straight Shot marketing podcast, at StraightShot.net, on YouTube, Pandora, Spotify, or wherever you enjoy podcasts.

Fear And Loathing In Las Business

So I was trying to think of what my article would be on this month. I usually have a message that I want to communicate to the business community and I use this opportunity to do so. But this month, I’ve not had any one


Sit Down And Have A Think—Why This Needs To Be Your #1 Priority

When is the last time that you sat down to have a think?….a purposeful exploration within your own mind. Thinking is the one thing that others cannot take from you. They can stop you from expressing what you think, but not the edification that comes


The Value Of Commercial Creative In Influencing Target Audiences

I travel the country giving talks, conducting workshops, and implementing strategies for small business. But many have noticed that I don’t look like a typical ad man. They normally tilt their head to one side and try to figure out why I don’t appear to


You Had One Job! When Meme Ridicule Exposes Truth For Business Owners

You had one job! This phrase is an ever-popular meme in today’s culture. Usually the headline to someone making a huge, obvious mistake. However, as an entrepreneur or business owner, it is rarely ever a statement that we feel applies to our daily lives. We